Plant Now!
Plant Now! is a brand of Shanghai New Nai Tea Food Company. The venture is committed to combining the unique flavors of oriental tea beverages to create innovative plant-based beverages that Chinese young people truly love. The first product launched by Plant Now! is a pure plant-based milk tea called Raw Coconut Oolong, which is a coconut milk drink in the Chinese market without adding animal protein (casein). Plant Now! has also launched a series of zero sugar, zero calorie flower and fruit teas, which are popular among China’s younger-generation consumers.
LOCATION
Shanghai, China
MARKET SEGMENT
Plant-based beverages
CONTACT
E-mail: info@daofoods.com
ABOUT THE ENTREPRENEUR
LI Jianghang • Founder
Mr. Li, founder of Plant Now!, has had 8 years of serial entrepreneurial experience in the consumer product industry in China. He has developed sharp product intuition and has built several best-selling products in the China market. In the process of his serial entrepreneurship, Mr. Li has accumulated rich experience and connections with food channels and distribution. He graduated from China’s Shandong University.
ZHANG Qiaoshan • Co-Founder
Ms. ZHANG Qiaoshan, co-founder of Plant Now!, worked as a product manager at China’s leading new-generation beverage company Chi Forest for three years, and built a product matrix of multiple sub-brands from scratch at Chi Forest, including the successful launch of its popular plant-based snack product called Wang La La (King Spicy Spicy) beef tripe made from konjac. Ms. Zhang is experienced with product market positioning and execution of product placement in the China market. She holds a Master's degree in Strategic Management from Ecole Supérieure de Commerce de Paris and a Bachelor's degree in Management from China’s Central University of Finance and Economics.
MEDIA COVERAGE
Coming soon