Zero Limit
Headquartered in Shenzhen, China, Zero Limit is focused on developing plant-based baking dedicated to satisfying modern consumer choices with healthy and guilty-free products. Coco is the founder of Zero Limit, who is a senior nutritionist and young mother of two. She led the team to set up their own plant-based bakery factory in 2018, which currently produces breads, cookies, cakes & desserts as well as souvenir products. Cracking into the market with a F2C model, Zero Limit has developed a lot of sales channels such as we-media platforms, farms, schools, and compounds. The repurchase rate has reached 30% and the annually growth rate has been about 40% in recent years.
LOCATION
Shenzhen, China
MARKET SEGMENT
Plant-based bakery
CONTACT
E-mail: info@daofoods.com
Coco Li • Founder
Coco is a serial entrepreneur. She transitioned from the IT industry to the health industry in 2013. She is a senior nutritionist and baking expert in the plant-based healing field. She holds a master's degree in Integrated Marketing from the University of Hong Kong.
As mother of two children, Coco has been eating purely plant-based food for 8 years. She practices an environmentally-friendly and healthy lifestyle and has built her own plant-based baked goods factory called the Zero Limit Food Research Institute, whose products cater to children with egg and milk allergies, lactose intolerance and others, in particular.
